Sociology GCSE AQA

L2p Sociology Resources 

Unit: Mass Media

Key Resource:

Chapter 6: The Mass Media in Wilson & Kidd (2010) Sociology GCSE for AQA. Collins

Additional Resources:

The youtube video below (viewable outside of school through Youtube or via the BBC I player) is an AMAZING 2016 documentary about the power and influence of Mass ‘New’ Media.

The director, Adam Curtis, is well known for his approach to issues of culture and can be described as a Sociologist. (Read a review here)

You don’t have to watch this video but it is A amazing and B we give you content that would see you excel in your GCSE readiness.

Happy viewing.

Winter Break Activities:

It is expected that the following activities are completed and done so using Word or Google Docs. All documents are to be shared with no later than January the 2nd. Use the resources above to support.

Activity 1:Define Mass media, traditional media, new media, broadcast media and electronic media. Provide a practical examples and examples relevant to sociology.

Activity 2: Produce notes under the question heading, What are the mass media?

Activity 3: List all forms of mass media. For each form identify it’s pros and cons (use existing knowledge drawn from Sociological topics to determine a pro and con)

Activity 4: What effect may TV channels have on broadcast media and with this the nature and reach of information?

Activity 5: Undertake research into the effect of new media on society. e.g. Facebook and Twitter.

Activity 6: What are the effects of the mass media (consider different types of media) on their audiences (consider different types of audience)?

Activity 7: List all the factors (Political,Social, Economic and Environmental) for how ‘news’ is selected and presented – you may want to support your list with specific examples.

Activity 8: Draw up a table and compare the pluralist and conflict approaches and arguments concerning ownership and content within mass media.

January – Unit 2/ Paper 2 – Mass Media

Week 1 – What is the Mass Media? 

Week 1 (Wednesday – Wednesday): Supervised Study Tasks 

Using Chapter 6 in Collins, use the content to answer these questions in detail. Your notes and answers will be reviewed and your KUS tested in two weeks.

1: Why is our ability to generate as well as consume content on the internet significant in sociological arguments about the role of Mass Media?

2: Why may a decline in ‘quality’ newspaper readership be a concern to some?

3: using p.196-197, interpret the three Items to produce a 300 word summary of viewing habits in 2007.

4: Describe and explain how our viewing habits are similar in 2017 as they were in 2007.

5: To what extent does a lack of internet access represent a disadvantage to an individual?

Week 2 – Effects of Mass Media

Master Class 17/01

Week 2 (Wednesday – Wednesday): Supervised Study Tasks 

Using Chapter 6 in Collins, use the content to answer these questions in detail. Your notes and answers will be reviewed and your KUS tested in two weeks.

Study p.200 – 203: 

1: Compare the hypodermic and syringe approaches.

2: What are the criticisms of the hypodermic approach – provide at least two criticisms.

3: How valid to you believe McQuail’s approach is today in 2018? Give specific examples to support your view. 

4: Describe and explain the effects of traditional media according to the decoding approach.

5: Describe and explain the effects of new media according to the decoding approach.

6: Using the three models above and one other, what is the purpose of television advertising? 

7: Referring to the Media Models and Theory sheet – How has the way the mass media effects its audience been interpreted over time? make reference to various sociological models and approaches.

Week 3

Master Class 24/01

Week 3 (Wednesday – Wednesday): Supervised Study Tasks 

Using Chapter 6 in Collins and using the Media Models and Theories sheet. 

1: For each of the 12 Models/Theories outlined on the sheet, and using Collins for additional support construct your own detailed definition for each. Your definition must follow this PE structure

(Point) State the term and provide the definition

(Example) Provide 1 or 2 factual examples to show your definition; make these as modern, as factual and as detailed as possible.

As an additional level of challenge

(Explain) Explain how the examples show/prove/support your given definition

2: p.204-205, read these pages and define what sociologists mean by identity and by socialisation

3: p.204   Describe how the media acts as an agent of socialisation

4: p.204-5 Explain the link between socialisation, identity development and the mass media

5: Read over page 208 and 209, identify the percentage market share of the top 4 publishers

6: Explain why the concentration of press ownership might be a political and social problem

Week 4


Being a Sociologist. Collaborative Research Project 1 Researching Mass Media

Enquiry Question – Which Sociological Model best explains the creation, consumption and effects of Mass Media on students at UCL Academy?

Link to Sociological Research document to support planning/class activities